More than half the population (57.6%) do not see
the daily newspaper.
More than twice as many people tune into radio
between 5-10am (50.1%) than tune into morning
TV (7-9am) (22.7%).
are 1,032,293 people in San Diego (46.2%) who
don't watch any television during prime time (8-11pm)
than nine out of ten people (92.3%) do not read
the automotive classified section of the newspaper.
of people don't watch the late shows (11:30 pm
- 1 am).
people will listen to the radio (68.9%) than will
read even one piece of direct mail (29.7%).
in five people (18.1%) in San Diego do not see
cable TV on an average day. 15.9% do not see TV
of San Diegans do listen to RADIO each week for
over two and three quarter hours a day!
Source: The Media Audit, February /March 2005,
SAN DIEGO RADIO BROADCASTERS ASSOCIATION