Press Releases

Press Releases
October 9th, 2006

DIDDY TO APPEAR AT CHULA VISTA AS BLAZIN 98.9’s OFFICIAL “DIDDY HIGH”

55,150 votes in just over five days
has confirmed San Diego’s CHULA VISTA HIGH as BLAZIN 98.9’s official “DIDDY HIGH” School. High school student SMS TEXT response to this unique artist promotion in collaboration with DIDDY’S Warner Music Group/Bad Boy label has exceeeded all previous levels of cell-phone text activity experienced by Blazin’s carrier, mSnap, for the time period voting was being accepted.

“The station generated a total of 173,705 texts from late last Tuesday evening until early this Monday morning” said MEC Network OM/Marketing & Operations, Lee Cornell. “It only emphasizes the power of text platforms in enabling a youth audience to instantly tap-in and have access en masse to these type of radio promotions. Local authorities and school supervisors support has been extraordinary for the event, and we must thank District Communications Director Lillian Leopold, School Principal George Ohnesorgen, Sergeant Carlos Valdivia of the Chula Vista PD, and Sergeant Frank Santiago of the U.S. Marines, in particular.”

Blazin’s “DIDDY HIGH” promotion brings Hip Hop superstar DIDDY (formerly known as Sean Combs, Puffy, Puff Daddy and P. Diddy) to CHULA VISTA tomorrow, Tuesday October 10th, to address students on meeting the challenges they face today in education and personal improvement.
With topics including “NO EXCUSES”, “HOW TO MAKE IT HAPPEN”, “PRESS PLAY ON YOUR LIFE”, and “EMPOWERMENT”, his message is all about staying in school and working hard, and that you cannot prosper without education.

“Blazin’ is proud to be able to team with an artist of DIDDY’s stature in putting out this positive message to our teen listeners here in San Diego” said BLAZIN’ 98.9 Programmer, DJ SEIZE.
“Co-ordinating an event of this magnitude has been a challenge, particularly given the listener response to “DIDDY HIGH”. As a special bonus to all the listeners who voted, we’re giving away an additional X-BOX 360 autographed by DIDDY to a listener, drawn at random from the text votes, tomorrow morning at 7.20am. It’s been a great promotion thanks to the Warner Music Group, DIDDY’s Bad Boy Records and management team... and especially great for San Diego!”

DIDDY appears at CHULA VISTA HIGHSCHOOL tomorrow, Tuesday October 10th.


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(MEDIA PLEASE NOTE: Appearance time TUES.OCT.10TH will be available by calling below contacts)
Lee Cornell (734) 255-4894