DIDDY TO APPEAR AT CHULA VISTA AS BLAZIN 98.9’s
OFFICIAL “DIDDY HIGH”
55,150 votes in just over five days
has confirmed San Diego’s CHULA
VISTA HIGH as BLAZIN 98.9’s
official “DIDDY HIGH” School.
High school student SMS TEXT response to this
unique artist promotion in collaboration with
DIDDY’S Warner Music Group/Bad
Boy label has exceeeded all previous
levels of cell-phone text activity experienced
by Blazin’s carrier, mSnap, for the time
period voting was being accepted.
station generated a total of 173,705
texts from late last Tuesday evening
until early this Monday morning” said
MEC Network OM/Marketing & Operations,
Lee Cornell. “It only emphasizes the
power of text platforms in enabling a youth
audience to instantly tap-in and have access
en masse to these type of radio promotions.
Local authorities and school supervisors support
has been extraordinary for the event, and
we must thank District Communications Director
Lillian Leopold, School Principal George Ohnesorgen,
Sergeant Carlos Valdivia of the Chula Vista
PD, and Sergeant Frank Santiago of the U.S.
Marines, in particular.”
“DIDDY HIGH” promotion
brings Hip Hop superstar DIDDY
(formerly known as Sean Combs, Puffy, Puff
Daddy and P. Diddy) to CHULA VISTA
tomorrow, Tuesday October 10th, to address
students on meeting the challenges they face
today in education and personal improvement.
With topics including “NO EXCUSES”,
“HOW TO MAKE IT HAPPEN”, “PRESS
PLAY ON YOUR LIFE”, and “EMPOWERMENT”,
his message is all about staying in school
and working hard, and that you cannot prosper
is proud to be able to team with an artist
of DIDDY’s stature in putting out this
positive message to our teen listeners here
in San Diego” said BLAZIN’ 98.9
Programmer, DJ SEIZE.
“Co-ordinating an event of this magnitude
has been a challenge, particularly given the
listener response to “DIDDY HIGH”.
As a special bonus to all the listeners who
voted, we’re giving away an additional
X-BOX 360 autographed by DIDDY to a listener,
drawn at random from the text votes, tomorrow
morning at 7.20am. It’s been a great
promotion thanks to the Warner Music Group,
DIDDY’s Bad Boy Records and management
team... and especially great for San Diego!”
appears at CHULA VISTA HIGHSCHOOL tomorrow,
Tuesday October 10th.
(MEDIA PLEASE NOTE: Appearance time TUES.OCT.10TH
will be available by calling below contacts)
Lee Cornell (734) 255-4894